They are pioneers in using customer data

Customer data has become a core in business operation. These companies have implemented a customer data platform to improve their marketing efficiency, customer engagements and profitability.

Learn from them so you know what you need to do next.

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Why Customer Data is important?

Today’s customers simply assume that your company knows – and remembers – who they are, what they’ve done, and what they want, at all times and across all channels. Marketers and marketing technologists know that gathering and acting on unified customer information isn’t easy. In fact, just a few companies have actually achieved complete integration. The rest are battling with technology, strategy, budgets, organizations, staff skills, and other obstacles to success. But customers don’t know or care about those challenges. No wonder so many marketers have made a unified customer experience their highest priority. Find out more