We advocate the learning & usage of customer data
The Customer Data Platform Institute is a vendor-neutral organization dedicated to helping marketers manage customer data. We set up the Southeast Asia chapter with the mission to help marketers in the region.
The CDP Institute SEA educates marketers about the regional issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms in the region.
Technology evolves. Businesses adapt.
Technologies have been evolving so much last few decades. From CRM to DMP to CDP, we have seen so many changes happen in how customer data being recorded and utilized. Learn more about the evolution from our Knowledge Centre.Find out more
They are pioneers in using customer dataCustomer data has become a core in business operation. These companies have implemented a customer data platform to improve their marketing efficiency, customer engagements and profitability.
Learn from them so you know what you need to do next.
Find out more
Why Customer Data is important?Today’s customers simply assume that your company knows – and remembers – who they are, what they’ve done, and what they want, at all times and across all channels. Marketers and marketing technologists know that gathering and acting on unified customer information isn’t easy. In fact, just a few companies have actually achieved complete integration. The rest are battling with technology, strategy, budgets, organizations, staff skills, and other obstacles to success. But customers don’t know or care about those challenges. No wonder so many marketers have made a unified customer experience their highest priority. Find out more
We blog about data, customer experience,
artificial intelligence-related topics,
which are all related to today’s customers.
CDP Institute’s Library
Check out the reports, evaluation guides, use cases… that related to customer data platform, omnichannel customer experience, and marketing technologies from our Library.Find out more