Data is one of the very important factors that can determine the success or failure of marketing activities. The type of data that will work best for you highly depends on your marketing goals.
First Party Data is valuable because of its quality. Since you collect First Party Data from the source directly and you will get accurate information about your audience, it is very relevant to your business. However, as a marketer, have you been using it well so far? How can you fully understand and maximize data coming from multiple sources? And how do you use that data to grow customer engagement and drive sales?
With all these concerns in the industry, the Indonesian Digital Association (IDA) together with the Indonesian E-Commerce Association (idEA), Antsomi, CDP Institute and DAC will host a seminar titled “Driving Game-changing Shifts in First Party Data To Improve Conversion Across Customer Life Cycle” on Friday (28 October 2022), at 09.00 – 11.30 WIB at the Grandhika Hotel Ballroom, Iskandarsyah, South Jakarta. IDA hopes this seminar will help marketing practitioners understand the importance of using data to drive optimal business growth.
In this seminar, Antsomi will examine how to maximize the use of data for a data-driven business strategy. In addition, DAC will also present how CDP (Customer Data Platform) can help companies transform. CDP Institute will share how CDP can be used as a marketing technology solution.
According to IDA Chairman Dian Gemiano, “First Party Data is the most valuable data that companies have. In recent years, the ability to manage this type of data has become a very strategic priority in line with the global trend to eliminate 3rd party cookies and the enactment of Personal Data Protection. For that, we hope this seminar can provide the participants an understanding of how important to have the ability to manage First Party Data for companies to maximize business potential while complying with applicable regulations.”
If you are interested in attending this seminar, please register at the following link below.
Time:
28th, October 2022 (Tue), 9 AM – 11.30 AM WIB
Venue:
Hotel GranDhika Iskandarsyah, Jl. Iskandarsyah Raya, no 65, Melawai, Jakarta Selatan, 12160, Indonesia
Thank you for your interest. The registration for this event is now closed.
Speakers:
+David Raab, Founder at CDP Institute (https://www.cdpinstitute.org)
Profile: https://www.linkedin.com/in/david-raab-22146b
David M. Raab is founder and CEO of the Customer Data Platform Institute, a vendor-neutral organization that educates marketers and technologists about customer data management. He has a long history as an independent consultant helping marketers to understand, find and deploy marketing technologies and vendors. Clients include Global 2000 firms in retail, financial services, telecommunications, publishing, technology, and other industries. Mr. Raab holds a bachelor’s degree from Columbia University and MBA from the Harvard Business School. He has written hundreds of articles and blog posts on marketing technology and regularly speaks and teaches at events around the world.
+Dr. Dinh Le Dat, Co-founder & Chairman of Antsomi (https://www.antsomi.com)
Profile: https://www.linkedin.com/in/dinhledat
Dr. Dinh Le Dat (Dat) is a serial technopreneur, MarTech evangelist, and an industry’s sought-after speaker. With a Ph.D. in Semantic Web, Dat is the co-founder & Chairman of Antsomi. Dat’s previous startup, Ants Programmatic, was Vietnam’s first multichannel RTB platform with billion monthly ad impressions that formed a marketplace for publishers and advertisers. Before he founded Ants Programmatic, Dat was formerly the Chief Technology Officer of FPT Online, a leading Internet company in Vietnam. Dat has had extensive experience running data-driven marketing and CDP solutions for many established clients, including ASUS Singapore, DAVI Go Rewards & Go Cart Philippines, BigThailand, Cycle & Carriage Malaysia, Phu Nhuan Jewelry & Lazada, Tiki Vietnam, as well as numerous regional media conglomerates.
+Rio Jordanto, Programmatic Director of i-DAC Indonesia (https://www.i-dacindonesia.com)
Profile: https://www.linkedin.com/in/rio-jordanto-sugeng-a2015511b
+Rofi Uddarojat, Head of Public Policy and Goverment Relations idEA (https://idea.or.id)
Profile: https://www.linkedin.com/in/rofi-uddarojat-5413abb0
+Cahyanto Arie Wibowo, Head of Product Strategy and Growth (https://www.kly.id)
Profile: https://www.linkedin.com/in/cahyanto-arie-wibowo-73813938
Organizer:
The Customer Data Platform Institute (https://sea.cdpinstitute.org) is a vendor-neutral organization dedicated to helping marketers manage customer data. We set up the Southeast Asia chapter with the mission to help marketers in the region.
The CDP Institute SEA educates marketers about the regional issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms in the region.
Thank you for your interest. The registration for this event is now closed.
