Evolution in data and technology has changed how businesses operate. Companies need to have a more strategic approach that is more centralized to customers, including how companies manage their customer data. Since then, the emerging solution for managing customer data with Customer Data Platform (CDP) has become a highlight in today’s marketing industry.

With that as background, the CDP Institute Southeast Asia (CDPI SEA) will work with the Vietnam E-commerce Association (VECOM), Vietnam MarTech, Antsomi and H+ to organize a event to cover all you need to know about CDP drives marketing transformation, with the theme of “HOW CDP’s POWER DIGITAL TRANSFORMATION”.

Time:

25th, October 2022 (Tue), 2 PM – 5 PM VNT (GMT+7)

Venue:

Hotel Grand Saigon, Grand Hall, 4th Floor, 8 Đồng Khởi, Bến Nghé, Quận 1, Thành phố Hồ Chí Minh, Vietnam

Agenda:

1. Getting Started With a CDP: Building a Future-Ready Data-Driven Enterprise – David Raab, Founder & CEO of CDP Institute.

2. CDP: The Core of Communications Transformation – Joe Nguyen, Senior strategic advisor of H+.

3. How to build data-driven customer journey and omnichannel marketing automation with CDP – Dr. Dinh Le Dat, Co-founder & Chairman of Antsomi.

4. Panel discussion: Driving game-changing customer interactions: Strategies for successful omnichannel marketing

• Moderator: Dr. Dinh Le Dat, Co-founder & Chairman of Antsomi.
• David Raab, Founder & CEO of CDP Institute.
• Joe Nguyen, Senior strategic advisor of H+.
• Dinh Cong Chinh, CIO of ACFC & VFBS
• Kiet Phan, Head of Omnichannel of PNJ
• Minh Nguyen, Founder & CEO of Lava Digital Group

Thank you for your interest. The registration for this event is now closed.

Speakers:

+David Raab, Founder at CDP Institute (https://www.cdpinstitute.org)
Profile: https://www.linkedin.com/in/david-raab-22146b/

David M. Raab is founder and CEO of the Customer Data Platform Institute, a vendor-neutral organization that educates marketers and technologists about customer data management. He has a long history as an independent consultant helping marketers to understand, find and deploy marketing technologies and vendors. Clients include Global 2000 firms in retail, financial services, telecommunications, publishing, technology, and other industries. Mr. Raab holds a bachelor’s degree from Columbia University and MBA from the Harvard Business School. He has written hundreds of articles and blog posts on marketing technology and regularly speaks and teaches at events around the world.

+Joe Nguyen, Senior strategic advisor of H+ (https://www.hplus.digital)
Profile: https://www.linkedin.com/in/joenguyenht/

Joe Nguyen is a Senior Strategic Advisor of H+, a new APAC-wide digital service network of Hakuhodo/DAC group. Based in Ho Chi Minh City, Vietnam, he is also a Consultant, Advisor, Speaker, Ex-Officio of IAB Southeast Asia and India, and a Board Member of MMA APAC. Joe also consults with the Asia Video Industry Association (AVIA) to manage the Premium Video Advertising Committee. His previous roles have spanned from Chief Operating Officer to Chief Technical Officer to leading Sales & Marketing. Until recently, Joe was the Senior Vice President, Asia Pacific at comScore, Inc. Joe has over 20 years of senior management experience in Asia Pacific media, measurement, analytics and eCommerce.

+Dr. Dinh Le Dat, Co-founder & Chairman of Antsomi (https://www.antsomi.com)
Profile: https://www.linkedin.com/in/dinhledat/

Dr. Dinh Le Dat (Dat) is a serial technopreneur, MarTech evangelist, and an industry’s sought-after speaker. With a Ph.D. in Semantic Web, Dat is the co-founder & Chairman of Antsomi. Dat’s previous startup, Ants Programmatic, was Vietnam’s first multichannel RTB platform with billion monthly ad impressions that formed a marketplace for publishers and advertisers. Before he founded Ants Programmatic, Dat was formerly the Chief Technology Officer of FPT Online, a leading Internet company in Vietnam. Dat has had extensive experience running data-driven marketing and CDP solutions for many established clients, including ASUS Singapore, DAVI Go Rewards & Go Cart Philippines, BigThailand, Cycle & Carriage Malaysia, Phu Nhuan Jewelry & Lazada, Tiki Vietnam, as well as numerous regional media conglomerates.

+Dinh Cong Chinh, CIO of ACFC & VFBS (https://ippgroup.vn)
Profile: https://www.linkedin.com/in/chinhdinh/

Dinh Cong Chinh has more than 18 years of experience in the field of Information Technology, participating in the management and implementation of many large IT projects in many industries such as Finance, Securities, Manufacturing, FMCG, Retail, Real Estate Products and Consulting. He is currently IT Director at ACFC and VFBS are Vietnam’s leading companies in the field of fashion retail (with brands exclusively distributed in the Vietnamese market such as Nike, Mango, CK, Levis, etc.) Tommy Hilfiger, GAP, CottonOn, OldNavy, Dockers, Banana Republic, Swarovsky…) and fast-food chains (Dominos Pizza, Popeyes, BurgerKing). Before that, he held the position of IT Director at Be Group JSC – The company with the leading market share in Vietnam market in the field of ride-hailing and SuperApp.

+Kiet Phan, Head of Omnichannel of Phu Nhuan Jewelry (https://www.pnj.com.vn)
Profile: https://www.linkedin.com/in/kietphanquoc/

Kiet Phan (Paul) has more than 12 years of experience in establishing various retail business models from pure-ecommerce (Zalora/Lazada), multilevel-marketing (Sophie Paris), pure-offline (California Fitness & Yoga Center) to hybrid intensively-merged online-and-offline in PNJ. Kiet has been driving & implementing PNJ omnichannel overall strategy over the past 3 years with drastic uplifts in revenue contribution to total PNJ Group. He holds an MBA from University of South Florida (U.S) and recently accomplished his executive education in Digital Commerce Strategy from Columbia Business School. Kiet has huge passion in how online merges offline in retail and is committed to improving the constantly changing omnichannel customer journey map.

+Minh Nguyen, Founder & CEO of the Lava Digital Group (https://lavadigital.net)
Profile: https://www.linkedin.com/in/minhakzo/

Minh Nguyen has more than 25-year experience in marketing, advertising sales, technology and finance in many leading multinational companies. He has led the significant growth of Lava Digital Group from a startup to an integrated digital media group (overseas offices in Singapore and Myanmar) with well-respected international partners: Spotify, Daily Motion, TikTok. Aka Digital is a martech consulting agency with focus on data-driven marketing and the partner of Netcore, Oracle and Salesforce CX solutions. He used to be enlisted as Head of Marketing-Nokia Indochina, Marketing Director-Akzo Nobel Decorative Coatings, Marketing Manager-ICI Paints Vietnam, Global Export Manager & Financial Analyst- Procter & Gamble Vietnam.

Organizer:

The Customer Data Platform Institute (https://sea.cdpinstitute.org) is a vendor-neutral organization dedicated to helping marketers manage customer data. We set up the Southeast Asia chapter with the mission to help marketers in the region.

The CDP Institute SEA educates marketers about the regional issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms in the region.

Thank you for your interest. The registration for this event is now closed.